Better SEO strategies can enable you to rank higher on Google increasing traffic to your website. This can lead to more exposure and revenue for your business. If you want to see better results in your SEO rank report, follow these SEO tips.
Align Your Content With Search Intent
Search intent is one of the most ignored SEO ranking factors. This can be due to the fact that many people look for quick results and focus on outdated SEO strategies because they were useful for them in the past. However, Google keeps updating so your strategies should be updated as well.
Search intent is the reason the person is searching that term. Google wants to show results to searchers exactly what they want and search intent shows what they want.
For example; if a person is searching for “best social media marketing tools”, they don’t want to be directed to a social media marketing tool’s homepage. They are looking for information about social media marketing tools. This information will help them select one or a few tools that they are interested in.
Therefore, the top pages on Google will be “10 best social media marketing tools” and similar blog posts.
So, if you want to rank your social media marketing product page for this keyword, it may not rank because the search intent of the keyword is informational and not transactional.
Keep in mind that there are four types of search intent: informational, navigational, transactional, and commercial investigation.
Aligning your content and pages with the search intent of the users will help immensely in ranking your website pages better. This will take some time for you to research keywords and optimize pages for search intent, but the result will be worth the time.
Use A Mixture Of High And Low Volume Keywords
Organic SEO strategies rely on keyword research. So, when performing keyword research, you must target keywords that cover the entire buyer journey. For this, you will need both high-volume and low-volume keywords.
Some marketers are afraid of using low-volume keywords, but if your content has many high-volume keywords, using some high-targeted low-volume keywords can make all the difference for better SEO ranking.
Create Compelling Page Tiles And H1 Tags
This is an old SEO tip, but it’s still effective because most users click on the search result based on its title. If the title is attractive, it’s more likely to be visited by users. Moreover, consider the H1 tag of your content as the title as well.
Your H1 tag should also explain the title and what’s in the whole content of the page. This is because Google can sometimes changes the tile and use the H1 tag instead. Therefore, you should prepare for both situations and optimize your titles and H1 tags to increase the click-through rate.
When making your title attractive and compelling, don’t deceive the visitors. Click baiting can get you some visitors but once search engines detect your website titles as deceiving, your website may be penalized. So, if you name your blog post “Facebook marketing guide”, it must be a guide to Facebook marketing. It should not be a general digital marketing guide.
Improve The Loading Time Of Your Website
Websites load quickly and if your website isn’t, users may leave your website. According to Google, more than 50% of mobile users leave a website if it takes more than three seconds for loading.
When users will keep leaving the site, Google will detect it and lower the rank of your website. You have worked hard to rank on Google, so you will not want this to happen. Therefore, consider improving the page load speed of your website.
Firstly, check the speed of your website with Google speed test tools. These will test your website and provide suggestions about the areas that need improvement. Many times, you can remove some scripts and images to get better speed results.
Moreover, for WordPress websites, you should remove plugins that are not essential for optimizing the loading speed of your site.
Additionally, you should also consider moving your website to a better host, using a content delivery network, using website caching, and other ways for better load time.
Include FAQ Sections In Your Posts
When you search for a phrase, you see many questions related to the keyword. You can’t include all of these questions in your posts and miss out on ranking for these keywords.
A better strategy to include relevant questions in your posts is by creating a FAQs section at the end of your posts.
In this section, you can add the questions you want and answer them concisely within 50 words. This can increase the likelihood of your answer making it to the related questions when people search for that keyword. Use a rank checker and other tools to check the progress and improve your strategy.
Internal links are the links of your own website in a given webpage of your site. These links help Google and search engines determine the context of the pages. You can use the “suggested articles” strip for recommending your related blogs on the topic.
By using the correct tools and strategies, you can distribute page rank among different pages. And use internal linking to direct visitors to valuable pages for increasing the dwell time on your website. Better dwell time and lower bounce rate can also aid in improving your SEO ranking.
However, be careful with internal linking. Too many internal links on a single page can be harmful to your site.
We can’t leave external links out because backlinks are one of the top Google ranking factors. You should consider guest blogging, fixing broken links, finding unlinked mentions and requesting a link to your page, and other strategies for building external links.
Moreover, don’t ignore image backlinks. If you have infographics and custom illustrations, other sites will embed them into their website. They give a link to the image source or simply give a link to the image directly.
Direct links to an image are not good for SEO. The image links should direct to the page that has the image for better SEO. If your images are getting more links than the pages that have the images, reach out to the authors of the pages that linked to your image and ask them to update the links.
Include Expert Quotes In Your Content
Your content may be informational. However, having an expert quote in your content can increase its appeal and improve SEO.
Including expert quotes improve the E-A-T (expertise, authoritativeness, and trust) of your website. It’s not a direct ranking factor but still helps in ranking.
Moreover, expert quotes can lead to more links because the people you quoted may share your content on social media and probably on their sites. If they don’t, you can ask them to share a post about the quote and the whole post. This can lead to more traffic to the site and improved ranking.
You have to be careful with many things when doing SEO. Overdoing one strategy can lead to more harm than good. You should start with high-quality content and then use a multitude of ways to improve the SEO of your website and check the ranking with a search rank checker tool.